The Social Playbook

A consistent content system for your organization

Showing up on social media matters—but for many sports teams, nonprofits, and community organizations, it’s one more thing competing for time and attention. Posts get skipped, accounts go quiet, and social media becomes a source of stress instead of connection.

The Social Playbook is a monthly social media service designed to bring structure, consistency, and ease to your online presence—without requiring daily involvement or constant decision-making.

Who This Service Is For

The Social Playbook is a great fit for:

• Youth and school sports teams

• Athletic leagues, clubs, and associations

• Nonprofits and community organizations

• Volunteer-run or small-staff organizations

If posting regularly feels inconsistent, overwhelming, or always pushed to “later,” this service was created for you.

What’s Included Each Month

Content Creation

• 12 custom social media posts per month

• Canva-designed graphics branded to your organization

• Designed for Instagram and Facebook

• Content aligned with your season, events, and priorities

Caption Writing

• Ready-to-post captions for each graphic

• Clear, thoughtful copy written for your audience

• Light hashtag support included

Content Planning

• A simple monthly content plan

• Clear posting schedule

• Removes the guesswork from what to post and when

Posting & Scheduling

• Content is scheduled and posted directly to your social media accounts

• Posts go live according to the monthly plan

• Reliable, hands-off posting for your organization

What’s Not Included

To keep this service focused and sustainable, the following are not included:

• Inbox or direct message management

• Responding to comments

• Community engagement

• Paid advertising

• Analytics tracking or reporting
  

The Social Playbook focuses on creating, planning, and posting content—not managing conversations or campaigns.

Why The Social Playbook Works

• Reduces stress for volunteers and staff

• Keeps your organization visible and consistent online

• Eliminates last-minute posting and forgotten updates

• Creates a professional, cohesive presence without added workload

Most organizations appreciate having social media handled quietly, reliably, and thoughtfully.

Monthly Investment

$400 per month, with a 25% discount if you sign up for the subscription package

• Month-to-month service

• No long-term contracts

• Clear scope and expectations

How It Works

1. We review your organization’s goals, schedule, and branding

2. Monthly content is created and planned

3. Posts are scheduled and published for you—consistently and professionally

Let’s Make Social Media Easier

If your organization wants a dependable way to stay active online without the daily burden, The Social Playbook may be a great fit.